Contact integration with Exchange online and/or Dynamics (BC)
A reverse lookup in Exchange online, Dynamics BC, and/or LinkedIn would be phenomenal as an alternative or supplement to passing calling party name.
Bob F commented
A reverse lookup in Exchange online has been delivered as far as I know.
But off course this should have been Dynamics CRM which is way more important to have a lookup.
Make the order configurable: Contacts, Accounts, Leads f.e.
Also the way it is presented Contact name, Company name (or custom field from an entity)
Or show name and push a rhich card with link to CRM record with Flow.
Alex tech commented
Any way to make phone numbers map to names in Teams using Dynamics would be a great beginning